According to a recent industry report, radiant heating sales were buoyed so far in 2023 due in large part to electric towel warmers!
According to the report, towel warmers (up 4.2%) were, by far, the largest volume driver of radiant heating sales in Q1 2023 for WarmlyYours. WarmlyYours, a radiant heating manufacturer that specializes in radiant heating products like electric floor heating systems and towel warmers.
The report also identified several emerging consumer trends related to towel warmer sales. These included the increasing popularity for towel warmers that were freestanding (up 11.8%), dual connection (up 27.9%), or had a black finish (up 63.7%).
“There’s a lot of things you can do to try and stay ahead in this industry. You can go to all of the tradeshows, read the best trade publications, or watch what your competitors are doing, but the greatest tool you have at your disposal is your own sales data. Your customers are literally telling you exactly what they want, and even sometimes what they don’t want. All you have to do is listen,” said a representative from WarmlyYours.
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